12 January 2015

RUSKIN AND THE CULT OF ROUGHNESS IN STUDIO POTTERY

John Ruskin. Workmen must be free to produce imperfect art.
Studio pottery was created partly by narratives that set out its history, listed its key figures and promoted its values. Bernard Leach, the father of British studio pottery, was its leading narrator, but his admirers also played an important part. Muriel Rose’s book Artist Potters in England (1954) was a short text but was highly influential, not least in its omissions. In fact, she omitted nearly every artist potter in England. She highlighted Leach, Shoji Hamada, Michael Cardew, Nora Braden, Katherine Pleydell Bouverie, William Staite Murray, Sam Haile, Henry Hammond, Lucie Rie and Hans Coper and her book created the canon of studio pottery. But she omitted all the figurative ceramists (like Charles and Nell Vyse, Stella Crofts and Gwendoline Parnell) and all those who excelled at decoration (like Bernard Moore, Alfred Powell and Louise Powell). The history of art pottery until about 1930 was, in fact, mainly the history of figurative and decorated pottery, and it was only from the 1930s that the stoneware of Leach and Staite Murray, based on form and the texture of high temperature feldspathic glazes, began to define British art pottery. In constructing her narrative, Rose chose only those who were seen to prefigure her chosen subject and simply disregarded everyone else. Although she wrote when decorated tin-glazed studio pottery was at its most popular, she ignored that as well, making no mention of those who did it best: William Newland, Margaret Hine, Nicholas Vergette and James Tower – those who created what Dora Billington called “The New Look in British Pottery”.

Wilfrid Norton, a forgotten ceramist.
As a result of this narrative, some accomplished ceramists have been forgotten in the world of studio pottery, for example Wilfrid Norton (1880-1973), who made figurative pieces imbued with the ideas of Rudolf Steiner. He exhibited widely, was rated by Leach, headed the pottery department at Camberwell School of art and his work sells steadily at auction; but I have not seen him mentioned in any narrative of 20th century art pottery.

By these omissions certain values were asserted. Pottery should be designed and made by the same person, or by a few people. It should be made in a workshop with little power-driven machinery. It should be formed on the potter’s wheel, preferably from clay dug and prepared hand. The studio of an educated, middle class potter should be run with an eye on the unsophisticated maker of flowerpots and his counterpart in Japan. Art pottery should comprise useful vessels, usually round and usually brown or grey. (Their usefulness was not finely calibrated and there were anachronisms like cider jars and oddities like wine goblets.) It should be rough and quickly made, often with a gritty base that would sit well on scrubbed pine but not on polished mahogany. The values were those of high minded simple living. The physical difficulties of this way of making were thought to make better potters as well as better pots.

A jug from the Leach Pottery: not on the polished table, please.
Oliver Watson described this sort of pottery as “the ethical pot”. Watson, who was head of Ceramics at the Victoria and Albert Museum from 1979 to 2005, was one of the first to write objectively about studio pottery and to distance himself from its dogmas. His account of studio pottery, based on the V&A’s collection, is the most lucid and perceptive introduction to the subject. More recently, Jeffrey Jones, at the University of Cardiff, has written a longer text, which locates studio pottery in its artistic and intellectual context, referring to its dialogue with modernism. These critical narratives of studio pottery emerged as its practices became more varied and dextrous.

J.M.Keynes said that “Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually slaves of some defunct economist.” In this context we can say that practical craftsmen were slaves of John Ruskin. He propounded the virtues of roughness in "The Nature of Gothic". His ideas migrated to Japan and returned to England with Leach and Shoji Hamada in the 1920s. By the 1960s, every un-intellectual hippy potter embraced them without knowing it.

"The Nature of Gothic" was a chapter in The Stones of Venice in which Ruskin asserted that all Gothic architecture had more or less of savageness, changefulness, naturalism, grotesqueness, rigidity and redundancy. It was from Ruskin’s doctrine of savageness that came the aesthetic of roughness in pottery and its association with social criticism.

The term Gothic, said Ruskin, was first applied as a term of abuse to the architecture of northern Europe to denote its sternness and rudeness, but there was no shame in that. Let us watch the man of the North as he works, he says, as, “with rough strength and unhurried stroke, he smites an uncouth animation out of the rocks which he has torn from among the moss of the moorland, and heaves into the darkened air the pile of iron buttresses and rugged wall, instinct with work of an imagination as wild and wayward as the northern sea; creatures of ungainly shape and rigid limb, but full of wolfish life; fierce as the winds that beat, and changeful as the clouds that shade them.”

The savagery of this work was not merely the expression of landscape and climate but also indicated religious principle. (For Ruskin, everything, including cut glass and iron railings, was a matter of principle.) In Gothic we find the Christian recognition of the value of every soul but also of its limitations in its Fallen state. In the execution of Gothic ornament the uneducated man, with all his shortcomings, has been allowed to do the best he can, without subjection to the direction of a higher intellect. As the expression of a free man, the work, for all its roughness and imperfection, has value. The contemporary mind, on the other hand, desires perfection and accuracy in work and is surrounded by highly finished artifacts. This high finish is the product of servile labour, for a workman can achieve it only if he is told exactly what to do. If he is given freedom he will err. The desire for a high degree of accuracy degrades the operative into a machine, and the systematic degradation of the worker in modern industry has generated destructive revolt and an outcry against wealth and nobility. The revolt is not the result of men’s being commanded by others but of their being turned into machines by the factory system with its division of labour and its demand for high finish.

The remedy is healthy and ennobling labour, which is done according to these principles:
  1. Never encourage the manufacture of any article not absolutely necessary, in the production of which Invention has no share.
  2. Never demand an exact finish for its own sake, but only for some practical or noble end.
  3. Never encourage imitation or copying of any kind, except for the sake of preserving records of great works.
All work, except the manufacture of necessities, should be inventive, even work done by rough and uneducated men. We cannot expect an exact finish from uneducated men except under instruction, and that makes them slaves.When they are doing exact work, they cannot be inventive and when they are inventive they cannot do exact work. Society should accept their invention even if it is imperfect, and that means forgoing refinement.

Ruskin’s persuasiveness comes from majestic rhetoric rather than from evidence, and for these odd assertions he produces no evidence at all. Observation suggests that the capacity to produce exact work is unrelated to education or inventiveness. Uninventive people who do refined work may be perfectly happy to do it and may be proud of it, and much highly-finished work was done by independent artisans who invented their own designs. As David Pye observed in The Nature and Art of Workmanship, Ruskin exempted the manufacture of necessities from his principles of ennobling labour, which makes them irrelevant to most economic activity. "The Nature of Gothic" became, in effect, the manifesto of the Arts and Crafts movement and Ruskin's ideas about the moral significance of art, his condemnation of industrial civilisation and his ideas of how goods should be produced shaped the romantic socialism of William Morris, Walter Crane, C.R.Ashbee and W.R.Lethaby. Yet no practical policies can be derived from it.

Ruskin's own social experiments were failures and his Arts and Crafts followers never understood the contradiction between the craft economy and cheap well made goods for everyone. Labour-intensive craft processes produce expensive goods and it was estimated that if society was organised on the basis of Arts and Crafts style workshops, rather than industrial manufacturing, everyone would have to work 200 hours a week in order to keep up their current standard of living.

Ruskin by way of Japan: Soetsu Yanagi, Bernard Leach, Rudy Autio, Peter Voulkos, and Shoji Hamada.



















Ruskin was read by Bernard Leach and his Japanese friends, notably by Soetsu Yanagi, the main begetter of Mingei, the Japanese folk craft movement. Yanagi had become concerned about the effects of industrialisation on Japanese life and tradition. It is said that Leach introduced him to Morris, from whom he found his way to Ruskin, although Ruskin had been read in Japan since the 1880s. Yanagi insisted that his ideas were original and that the concepts of Mingei were entirely Japanese, but he took much from Morris, including the ideas of the art of the common people, the value of ordinary household objects and the unknown craftsman, wedding them to the Zen idea of wabi-sabi, the aesthetic of modesty, naturalness, roughness, impermanence, sadness and imperfection.

Mingei celebrated the commonplace, practical crafts of the people. Yanagi's valorisation of the ordinary excluded expensive things or those made in very small numbers, which distinguished him from Ruskin, who wrote of cathedrals and gold, from Morris and Co., who made decorated furniture and tapestries for the rich, and even from the early studio potters, who exhibited in art galleries at high prices. Yanagi's ideas about the sources of artistic inspiration and beauty are also subtly different from those of Morris and Ruskin: Morris and Ruskin valued the craftsman's potential for conscious creativity, whose exercise gave him happiness in his work, while Yanagi spoke of divine power as the source of beauty; a recent critic, Idekawa Naoki, described Yanagi's idea of the craftsman as that of a human machine creating beauty unconsciously through labour-intensive, repetitive work.

Leach returned to England in 1920 wanting to unite the best of East and west. He acknowledged his debt to Ruskin: “I thought of Ruskin as my father,” he wrote. The ideas of Mingei were highlighted in the influential conference on the crafts at Dartington Hall in 1952 at which Leach, Yanagi and Hamada were key speakers. From Ruskin’s ideas on savagery, refracted through the Arts and Crafts movement, Mingei and Bernard Leach's practice, came the cult of roughness in studio pottery. Leach's practice followed almost to the letter Morris principals of pottery making, as laid out in his talk The Lesser Arts (1877):

First. No vessel should be fashioned by being pressed into a mould that can be made by throwing on the wheel, or otherwise by hand. 

Second. All vessels should be finished on the wheel, not turned in a lathe, as is now the custom. How can you expect to have good workmen when they know that whatever surface their hands may put on the work will be taken off by a machine? 

Third. It follows, as a corollary to the last point, that we must not demand excessive neatness in pottery, and this more especially in cheap wares. Workmanlike finish is necessary, but finish to be workmanlike must always be in proportion to the kind of work. What we get in pottery at present is mechanical finish, not workmanlike, and is as easy to do as the other is hard: one is a matter of a manager's system, the other comes of constant thought and trouble on the part of the men, who by that time are artists, as we call them. 

Fourth. As to the surface decoration on pottery, it is clear it must never be printed; for the rest, it would take more than an hour to go even very briefly into the matter of painting on pottery; but one rule we have for a guide, and whatever we do if we abide by it, we are quite sure to go wrong if we reject it: and it is common to all the lesser arts. Think of your material. Don't paint anything on pottery save what can be painted only on pottery, if you do, it is clear that, however good a draughtsman you may be, you do not care about that special art. You can't suppose that the Greek wall-painting was anything like their painting on pottery; there is plenty of evidence to show that it was not. Or take another example from the Persian art; it is easy for those conversant with it to tell from an outline tracing of a design whether it was done for pottery-painting or for other work. 

Fifth. Finally, when you have asked for these qualities from the potters, and even in a very friendly way boycotted them a little till you get them, you will of course be prepared to pay a great deal more for your pottery than you do now, even for the rough work you may have to take. I'm sure that won't hurt you; we shall only have less and break less, and our incomes will still be the same.

Morris's ideas about the avoidance of "mechanical finish" comes straight from Ruskin: that excessive neatness is something demanded by managers and that it demeans workers; but that "workmanlike finish" allows the worker to be an artist. "Mechanical finish" is similarly abhorred in the Leach school of pottery, which makes a virtue of roughness.

Savage beauty: a Japanese tea bowl by Lisa Hammond
Among current work done under the Ruskin//Mingei/Leach rubric I would single out for praise that of Lisa Hammond and Phil Rogers, which skilfully demonstrate wabi-sabi. But among lesser potters the cult of roughness can be and sometimes is used to justify incompetence and philistinism.

David Pye argues that neither refined work nor rough work – in his terminology, “regulated” and “free” – is better than the other. He warns against spurious craftsmanship, which, in recognising that mass production can more easily produce regulated products than hand-making, “will take to a sort of travesty of rough workmanship: rough for the sake of roughness instead of rough for the sake of speed.” Rough work, says Pye,  is produced when it has to be done quickly, but the good workman is  always “trying to regulate the work in every way that care and dexterity will allow consistent with speed.”

To aim for roughness, when it is not necessary, because the work does not have to be produced quickly, is playing at craft, like Marie Antoinette's playing the peasant. Studio potters generally work slowly - they certainly throw on the wheel more slowly than the Stoke-on-Trent potters did - and they have no need to work quickly because they are producing works of art; therefore they have no need to make rough work. If the craftsman aims for perfection he can be sure that his work will be imperfect, but if he aims for imperfection it is likely to be bad.

Muriel Rose, Artist Potters in England
John Ruskin, The Nature of Gothic
William Morris, The Lesser Arts
David Pye, The Nature and Art of Workmanship
Emmanuel Cooper, Bernard Leach
Yuko Kikuchi, "A Japanese William Morris: Yanagi Soetsu and Mingei Theory" _______________________________________________
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