The Museum of Applied Arts in Budapest have added an interesting touch to
their current exhibition about Marcel Breuer and his colleagues: they have reproduced
their business cards. Breuer’s comes from his time in London, although he spent
much of his life in the United States. You would never guess from the
conventional copperplate that he was a modernist designer.
The other designers are Lajos Kozma, Gyula Kaesz, Farkas Molnár, József Fischer, Virgil Bierbauer, Zsusza Kovács and László Wágner. The cards also
advertise the museum on the back.
It was nice to take away these souvenirs. There was a leaflet
but no catalogue. Hungarian art galleries do not have our partiality
for big, expensive catalogues. The corollary is that they do not mind you taking photos, of which copyright-crazy museums in the UK have such a phobia. In Edinburgh a few years ago an officious gallery guard
stopped me from drawing, and then he stopped me from taking notes as well, at which point I complained to the gallery management.
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